Pouline showed us the obstacles in which you run when you try to publish your own book. It confirmed my own conclusions: Unless your name is Stephen King or J. K. Rowling, publishers aren’t really for you. They most often want to own your work but selling it is more of a second thought.
Instead of using the common channels to sell her book, she chose a freemium model. You can read the book as blog posts, by email or buy it from herself (she eventually founded her own publishing company Fiction Works.
The fun (or sad) part is that she made much more money this way than she could have hoped for if she had used the traditional channels.
Here is an example. Say you have 1’000 die hard fans (not so hard to come by when the Internet has almost 1 billion users). Each of them buys from you for $100. Again not so much. That gives you $100’000.